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Your Yelp Reviews Reveal Your Personality, Research Shows

Your Yelp Reviews Reveal Your Personality, Research Shows

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A Stanford researcher has found a link between your personality/mental state and how you post online restaurant reviews

Jane Bruce

Yelp reviews reveal how mentally stable (or unstable) we are.

Does this Yelp review make me sound mentally distressed? We all know that online user reviews are indispensable to the restaurant industry, but now a team of Stanford researchers has found that they can actually do more than help or harm a restaurant’s reputation: How you write your reviews can actually reveal your inner self.

“Our results demonstrate that portraying the self, whether as well–educated, as a victim, or even as addicted to chocolate, is a key function of reviews and suggests the important role of online reviews in exploring social psychological variables,” wrote the Stanford research team, led by linguistics professor Dan Jurafsky.

In plain English, that means that the way we word our Yelp reviews reveals our inner personality and temperament. Negative reviews at expensive restaurants, for instance, were often very emotional and revealed that the review functions as a means of coping with “service–related trauma” with Yelp serving as almost a form of therapy. Positive reviews of cheaper restaurants found instances of addiction to fatty or sugary food and extremely high emotions, while positive reviews of expensive restaurants revealed “sensory pleasure.”

The team studied patterns in over 900,000 online reviews, and their results appeared in the April 7 issue of the journal First Monday.

Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter on @JoannaFantozzi

How to update your business information on Yelp

Photo by Suzy Hazelwood

When consumers are in need of a product or service, the biggest thing stopping them from potentially choosing your business—beyond discovery—is accurate information. Are you open all night? Is your business cash only? Is your phone number listed accurately? 93% of consumers say they are frustrated by incorrect business information online.*

What is Numerology?

Numerology is the study of the symbolism and significance of numbers in your life. Numerology is used to determines a person’s personality, talent, obstacles, emotional reactions, inner needs and ways of dealing with other people.

For Your Free Report – Click Here to Go to Numerologist’s Official Website.

Whether you will use numerology to examine your own life, You should take advantages of unexplored opportunities, You can confirm your talents or simply figure out where should to go next to get success, and Numerology can be a penetrating tool that will help you to understand yourself and loved ones better.

Numerology shows the whole picture of a human life, It reveals all the diverse parts of your unique personality and how they come together to create the unique person you are. With the complete view, you will be able to make the most of your strengths and get success in your whole life.

OK Let Us Now See What Were My EXPERIENCE With My Numerology Report.

First Impression Was Really Positive. I’ve received a 153 pages long e-mail describing of all the possible areas that are concerning my personality and my past, present and future life.

The descriptions were very detailed over which I was excited, because the calculation went in detailed explanation of the numbers they got from the name, surname, date and year of birth. Of course, there are several possible combinations of computation.

I personally used a different technique which is based on the number of 1-100, this number is related to the central organs, and the specific number shows in which body the blockade is and consequently with which bad emotional behavior it’s related. Of course, the final result is similar but with a significant difference.

There are several types of Numerology but 2 DIFFERENT TYPES of them are generally used.

First Technique is the one that Mike Madigan is using and of which I’m writing in this blog. His way of using a program based on known letters and numbers in our name, surname and date of birth. The program calculates all possible combinations and introduces them in a meaningful report which contains all we can learn from numerology. This type is much wider and exact and that is why I’m recommending it to you. You’ll learn very precise about all of your life areas from the life cycle, to personality, hidden passions, karmic lessons, expression levels to personal days, months and years.

Well, almost all of the areas are mention bellow:

And the second type of Numerology use is with a help of a person who has strong spiritual connection. In this case the calculation process is the same all of the basic numbers are taken from name, surname and birth date- they’re representing us and based on them master numerologist gets (through the Numerology knowledge he owns) crucial informations which are representing us. In this case the results are again exact but the width is not as extensive.

This way of calculation is let us say better in case we have a specific problem which we don’t know how to solve or we don’t have the knowledge why it’s happening to us. As we can personally ask about everything, we can get very specific answers about all our problems and areas in life.

This technique requires master numerologist of course and he has to be experienced a have a good connection as it is the key to the informations we can not get anywhere else, that is why the price is more expensive. Not everyone who learns numerology is a good numerologist. Anyone can calculate but the best are those to whom this is a life path or huge passion and at the same time they’re huge spiritual persons who have great cosmic connection through which they’re gathering informations.

Here i will show you a Few Small Parts from the report so that you can see how it looks.


If ever there was a moment of total transformation, it was the moment of your birth. In that unique instant, you were stepped through a door in time into a reality — The Reality of Human Life On Earth. That’s why the most important number in your numerology chart is based on the date of your birth, the moment when the curtain goes up in your life.


The day people born bears a great significance in understanding who they are and where their talents lie. The day of your birth indicates some special talents you possess. It’s a unique gift to you, that will help you along with your Life’s Path.


Your Expression numbers will reveals your mental and physical constitution, the purpose or goal of your life. Many numerologists will refer to this number as your Destiny, because it will represents a lifelong target at which you are aiming. You should work at fulfilling these potentials everyday of your life. Thus, Expression number will reveal your inner goals, the person you aim to be in your life.


Your Heart’s Desires are the inner you. It will show your underlying urges, your true motivations. It will reveal the general intentions behind all of your actions. As a result, it will dramatically influences the choices you are going to make in life. The Heart’s desires are seen as part of the larger picture, called the core numbers, which normally includes the Life Path, Expressions, The Day you were born, and your Personality. But each points to a different aspect of you. The Expression number will reveal your abilities and hidden talents and your general direction in life. The Life Path is the main lesson you’ve came into this world to learn.


Numerology is based on an understanding that People enter life with certain weaknesses and strengths. Karmic lessons are the main areas that we are weak in and must be faced and worked on in this life and There will be more than one Karmic Lesson in your life. These are indicated by the absence of certain numbers in your name. The letters and numbers of your name point to talents and abilities that you possess. These characteristics can be compared to a workshop in which certain tools are available to you. Missing numbers, those that aren’t represented in the letters in your name, imply tools that are unavailable and must be learned and mastered during this lifetime.

Here are shortly the Pros and Cons of

  1. There are plenty of free calculators on the internet, but for a price of 1$ this one offers by far the most
  2. High quality information for a really good price.
  3. You receive a lot of useful information already for the 1$ trial period.
  4. The calculation is sent to you email address in a just few minutes.
  5. The amount of information you receive is vast and from all sorts of areas.
  6. With your $1 purchase you receive all the necessary knowledge that you need to learn numerology.
  7. You also receive a calculator which you can use for counting all your friends and persons from the business world and use it to calculate their strength and weaknesses.
  8. You also receive a calculation of your lucky numbers
  1. There is low possibility for asking detailed personal questions. If you want to ask personal question then you have to contact the author via email and wait for 48 hours. You will get your answer in mail in next 48 hours.

For the End

Do not care about the people who claim that if numerological calculations are done by a software that they must be flawed or without any value Because it uses the math of the universe it can be calculated by a human being or a program.

It is also not true that others determine our characteristics, neither does a computer. We were already born with them. We were born on a certain day in a certain month of a certain year, with our first name and surname and that shows us our blockades and our potentials with it’s signs and numbers. That is why the technique works. nothing is a coincidence, in all is the key.

Here Are 11 Reasons Why You Should Visit Numerologist’s Official Website Now From The Official Link Below…

  1. It Will Identify Your Ultimate Life Purpose.
  2. It Will Also Highlight Best Suited Career For Yourself.
  3. It Will Point You To Your Hidden Talent.
  4. It Will Also Point You To Your Ideal Hobbies And Interests.
  5. It Will Easily Decode Your Relationship Dilemmas.
  6. It Will Help You Track Down Your Dream Home For Your Family.
  7. It Will Say And Define A Lot About Your Real Personality.
  8. It Will Also Help You To Find Your Soul’s Home.
  9. It Will Reveal Your Phone Number Is Aligned With You Or Not.
  10. It Will Also Help You Find The Best Name For Your Loved Ones.
  11. It Will Unveil Your Lucky Numbers Which Can Lead To Your Success.


Overall, the reports from are a great investment, despite the fact that some people think that they’re bit expensive. When you think about the quantity of info they offer you and how much potential this info has, you’ll understand that the reports are really worth a lot more.

Anybody can sign up for such reports, and they’ll gain from having a clearer point of view of who they are and what they can do in order to succeed in various aspects of life such as their career, education and even their relationships. The fact that there are so many favourable reviews of the reports online is evidence that they’re no scams at all.

Exrated Lets You Review Your Ex, From Hygiene To Mojo, For All The World To See

Bad breakup? Now you can tell the world exactly what your ex did wrong.

ExRated, a new website that allows people to review their exes, aspires to be a Yelp for former flames.

Users can both vet their prospects and vent about old lovers: see what past partners have to say about your upcoming date by searching for his or her name on the site, or leave a rating of your ex, along with any tips for the next guy or gal.

“You wouldn’t go to a restaurant that hasn’t been reviewed. Especially in the era of Internet dating, why would you go on a date with a person who hasn’t been reviewed?” said ExRated founder Tom Padazana, who said the site’s motto is “forewarned is forearmed.”

“I hope this will be a research tool to help people make more educated decisions in dating," he added. "And as the site grows, I think hopefully it will make people better dates because the possibility of being reviewed is out there.”

Exrated is one of a growing number of sites that allow individuals to comment anonymously on others’ performance, personality and preferences., an “online resource for building, managing and researching professional reputation,” allows colleagues to review their coworkers. College students can discuss their peers' sexual exploits and pledging plans on Blipdar, branded the “leading website for venting, sharing and being yourself,” or dish about their teachers on

Yet Exrated is among the first to focus on something as intimate, and potentially incendiary, as romantic relationships, pushing the limits on privacy by pairing real names with any salacious details an ex anonymously chooses to share.

Reviewers fill out a two-page questionnaire that includes details on the type of relationship they had with the person (i.e. “occasional gallop” or “over six months”) tips for getting along with that individual and their take on what type of relationship he or she is “best suited for,” such as “arm candy,” “drinking buddy,” or “one night stand.” Exes are given an overall score, as well as more detailed rankings for traits like hygiene, intelligence, mojo and thoughtfulness.

Padazana maintains that the site has instituted safeguards against defamatory posts, including the ability to flag abusive posts and a 140-character limit on reviews.

“We’re encouraging people to be succinct so they don’t have the room to get into the dirty-nitty gritty of bad relationships,” Padazana said. “I plan on it being a place where people can’t air their dirty laundry but rather constructively discuss what happened in past relationships.”

But a quick tour of Exrated surfaced no shortage of acrimonious reviews.

“Bring your own Zoloft,” one user wrote of a woman. "Fun in bed, but absolute bonkers out of it. Everyone's conspiring against her, so she thinks (hey, like guys writing bad reviews about her!).”

"Sexy European? More boring Midwest," another said. “OK, she's from Paris, which already gives her hot points, but I've dated girls from Kansas more exciting than her. What's *yawn* in French?”

Though Exrated enables two exes who have rated the same person to connect online, the site does not allow people who have been reviewed to dispute their ratings or offer their side of the story, nor can users preemptively create profiles and invite others to rate them. An ex’s only recourse to combat a bad listing is to recruit a friend who’ll post something positive -- or anonymously rate themselves. Moreover, Exrated offers no guidelines on what it deems acceptable or abusive.

“This is not going to foster constructive discussion,” predicted Internet safety expert Sameer Hinduja, who is co-director of Cyberbullying Research Center. “The only way this site will go viral and get a larger userbase is if the content is salacious, related to sexual exploits, inflammatory, or controversial.”

Yet many exes have received top ratings and even flattering endorsements from their ex-lovers. One is described as a “sweetie” (albeit a finicky eater), while a “good guy” with a five-star rating is called a “very special person -- idealistic, creative, and someone who stands behind his word.”

Hinduja argued the site would be undone by its reliance on unsubstantiated, nameless reviews, pointing to the rise and fall of sites like Juicy Campus, a college gossip site that let users comment anonymously and shut down after less than two years.

“Other sites like this have been flashes in the pan,” he said. “People realize they can’t put stock in anonymous comments. It makes you assume you have something to hide if you won’t say something face to face.”

Will Exrated even get 15 minutes in the spotlight? A paltry number of ratings have been posted so far -- a search for reviews of men and women in New York turned up just 21 entries, including two this reporter created as a test -- and Exrated faces the same catch-22 all new social media sites confront: people will only use the service once enough other users are already using it.

Even Padazana has yet to post a review of his ex-girlfriend.

“She’ll get a good review,” he promised.

Would you use a site like this? What do you think of this idea? Let us know in the comments below.

Maximizing Review Sites for Your Bakery: It’s in the Stars

Word of mouth has long had an impact on people&rsquos purchasing decisions, and in today&rsquos digital landscape, online reviews often dictate whether a consumer will visit a business. In fact, a survey by BrightLocal found 78 percent of consumers trust online reviews as much as personal recommendations for at least some businesses.

That means positive online feedback on review sites like Google, Yelp and TripAdvisor and social channels like Facebook&mdashused by 64, 45, 30 and 23 percent of consumers, respectively, according to ReviewTrackers&mdashcan be tools for new customer acquisition and retention. But while promoting their online presence, owners also need to mitigate potential missteps and respond productively to customers.

&ldquoIgnoring these sites deprives management of valuable insight on what consumers are saying about their bakery, products and employees&mdashboth the positives and negatives,&rdquo explains Paul Hetherington, President & CEO of the Baking Association of Canada. &ldquoThis information can be used to engage the community to build a positive image and take corrective measures as necessary.&rdquo

To take control of your bakery&rsquos reputation and maximize review sites, follow these best practices.

Master Review Site Basics for Your Bakery

One of the easiest and most important first steps you can take is to claim your business on review sites and manage the information being distributed about your bakery.

Make sure your business pages include accurate information, such as hours of operation, address, phone number and website. And though customer-generated photos can be useful, it&rsquos important to upload your own images and videos that showcase your bakery&rsquos products and atmosphere.

That&rsquos what Stephanie Hart, owner of Chicago&rsquos Brown Sugar Bakery, does to boost customer engagement and satisfaction. For instance, Brown Sugar published a video of Hart introducing the bakery&rsquos mission, as well as images of custom products like Cookie Monster cupcakes and a half-blue, half-pink gender reveal cake, on its Yelp page.

&ldquoHave fun when making your video,&rdquo she says. &ldquoBe happy and display the best part of your business.&rdquo

Aim to supply fresh content on a regular basis (every few months) to show that your business is active on these sites.

Use Review Sites to Measure Customer Satisfaction&mdashBut Don&rsquot Lose Sleep

&ldquoKeeping tabs on Yelp, Google and other key review sites is mandatory,&rdquo Hart says. &ldquoYou can&rsquot please 100 percent of the people, [but] do your best with most people.&rdquo

Visit these sites at least weekly, and more frequently during key sales periods. Keep the process of reviewing negative feedback constructive by focusing on identifying solutions. For instance, if a customer complains about the bakery not answering calls during operating hours, you may need to add more staff, or perhaps just place the phone closer to cashier stations rather than in the kitchen.

Since you can&rsquot control what people post about your business, the best way to boost customer ratings is by taking ownership of what you can control.

&ldquoYou manage reviews by managing inside of your business,&rdquo Hart says. &ldquoI try to make the best product I can and give the best service I can. If you do that, overall you&rsquoll have high ratings.&rdquo

Share both positive and negative reviews, along with their implications, with your staff. Hearing rave reviews can motivate them to continue providing great service, while knowing what&rsquos not working can help explain why you&rsquore making certain changes to products or operations.

Maximize Positive Bakery Reviews

&ldquoWhen people have a great experience, I ask them to review us,&rdquo Hart says. Simply suggesting reviews to customers can be effective: Though many people read reviews, it may not necessarily occur to them to post their own.

And when they do publish them, thank customers for their kind words with a unique response that shows you&rsquove read their review (&ldquoI&rsquom thrilled our birthday cake helped make your daughter&rsquos day extra special !, &rdquo for example). These responses show that you care, help build relationships and demonstrate your commitment to customer service.

When you have a firm grasp on your bakery&rsquos standing on review sites, you can use them to gain additional promotion, both through online advertising and cost-free measures.

&ldquoEmploy review sites to put your stuff in the right places,&rdquo Hart suggests. Yelp, for instance, also offers paid business services like targeted local advertising, as well as ad placement on competitors&rsquo pages.

You can also use positive reviews for in-store and social media promotion. Hart prints out glowing reviews to display in her bakery.

As your bakery increases brand awareness, your volume of reviews will likely increase. &ldquoOnce you get in the hundreds and thousands of reviews, it&rsquos almost impossible to maintain a five-star rating,&rdquo Hart says. &ldquoRealistically, aim for 4.5 stars.&rdquo

Respond to Negative Bakery Reviews Strategically

Though you may be more inclined to further the loyalty of already-satisfied customers than contend with critics, businesses that respond to both positive and negative reviews experience the greatest ratings increases, according to a study from Harvard Business Review.

When negative reviews surface, these tactics can help mitigate their impact:

  • Respond quickly. ReviewTrackers&rsquo research found 53 percent of customers expect businesses to respond to negative reviews within a week.
  • Apologize. No matter the complaint, always offer a brief apology for a bad experience to demonstrate you take customer feedback seriously.
  • Be specific. Read negative customer reviews thoroughly so you can address their specific concerns in your response, rather than offer a generic reply.
  • Turn a negative into a positive. If a customer&rsquos issue is fixable, resolve the problem quickly. Share your explanation or changes, and invite the reviewer to visit your bakery again.

For help fleshing out what these responses might look like, you can look to templates from sites like ReviewTrackers or Synup.

By keeping tabs on your online reviews and using them to improve and promote your business, you can grow your bakery&rsquos online presence and boost customer satisfaction.

The pandemic and "the Michelangelo effect"

Before I delve into the details, it's worth addressing why you should care if you're not a personality researcher. You might not study personality, but as an entrepreneur living through the past roller coaster months chances are good you've noticed some changes to your mood and behavior. Maybe you're anxious, tired, or feeling withdrawn. Maybe you're looking at your business or career with new eyes.

Are these changes here to stay? Should you worry? Science is beginning to suggest some answers to these questions, and they just might help you meet your own emotional ups and downs with a little more equanimity.

Everyone's lockdown experience was different, which means its effect on personality will vary person to person. Being stuck at home unemployed and worrying how you'll support your family is very different from doing your job remotely while quarantining with a loving partner.

But "while we may not have developed a collective 'lockdown personality,'" writes the BBC's Christian Jarrett, "we might have been changed idiosyncratically, dependent on our specific circumstances." For those lucky enough to avoid a traumatic lockdown experience, evidence suggests the disruption might actually bring about positive changes.

"The lockdown might have turbocharged a phenomenon known as 'the Michelangelo effect,' which refers to the way we are more likely to develop into the kind of person we want to be if we're with a close romantic partner who supports and encourages us to behave in line with our aspirations -- akin to a sculptor helping to reveal our ideal self," writes Jarrett.

Like an encouraging partner, the enforced slowness and proximity to mortality of the lockdown may have acted as a sculptor, forcing us to look closely at our lives and chip away at all the ways reality fails to line up with our values and aspirations.

"This time of reflection might lead to increases in 'self-concept clarity' -- the degree to which people have coherent beliefs about themselves and their goals in life," University of California, Davis, psychologist Wiebke Bleidorn tells Jarrett. In short, for those who avoided the worst of the lockdown, the pandemic served as a kick in the pants to make sure our lives haven't strayed too far from our ideals and aspirations.

How to Leverage Customer Reviews to Grow Your Small Business

You shouldn’t underestimate the importance of customer reviews to support and expand your business. The vast majority of consumers read reviews before making a purchase and use social media to help them decide. Customers who take the time to write reviews want to see them posted and discussed. Moreover, prospective customers want to read reviews. Therefore, for better or worse, customer reviews are necessary if you want to sell your products or services.

It’s your challenge, and opportunity, to leverage customer reviews to the benefit of your business. Check out these tips on getting the most from customer reviews:

Make search results work for you.

By increasing your online visibility, you can increase website traffic and exposure to customer reviews. You can use these reviews for SEO and search rank purposes, as well as showcase your excellent offerings.

Share positive reviews in your marketing efforts.

Most consumers will have a better perception of your offerings when they are exposed to positive reviews. For example, if a customer gives you a great review on Yelp, feature it on Facebook and Twitter. There is no harm in bragging, especially when sourced from a happy customer.

Take negative reviews seriously.

Don’t be defensive when you receive an unflattering review. Instead, respond to it by offering your assurance to address the issue. Then, do just that – use the review to improve your products and services. Reviews can reveal all sorts of problems, whether at your store or on your website. If multiple reviews identify the same problem, your top priority should be to fix it.

Good reviews can improve your profit margin.

When you receive consistently good reviews, you’ll likely see an increased demand for your offerings. That should allow you to raise prices and beef up your profits.

Answer questions.

If you have a small business, you probably have a manageable number of customers who have questions. In other words, you should take the time to answer all the questions you receive on your website and social media.

Use reviews to gather intelligence.

You have competitors, right? It’s worth your time to monitor their reviews on sites they don’t control. It’s a great way to learn about their strengths and weaknesses. Use that information to adjust your own business to accentuate why you’re better than the competition.

Invite bloggers to review your offerings and then link to those reviews.

When a popular, authoritative website links to yours, you gain some valuable link juice that gooses your SEO. Therefore, consider contacting well-known bloggers and influencers and ask them to review your business. See if you can suggest the link’s anchor text to extract maximum SEO value. You can encourage bloggers to review your business via an affiliate program in which you actively promote the products of affiliates.
The affiliate program’s financial incentives can encourage bloggers to review your offerings.

Make your website review-friendly.

That means asking visitors to leave reviews and making it easy for them to do so. Make reviews easy to find, whether on your website or on mobile devices. Don’t ignore valid bad reviews, as these make your business more trustworthy. Of course, always respond to the negative reviews in a positive, non-defensive way.

Seek reviews and comments through email campaigns.

You should be building your customer email list all the time. Use that list to ask for a review whenever a customer makes a purchase.

As you can see, there are many actions you can take to get more value from customer reviews. It may take some extra work, but when leveraged properly, that additional work should pay for itself many times over and help you grow your business.

Facebook Likes can accurately reveal your personality, says study

Research from a Cambridge University study into online privacy on Facebook shows that what someone has liked on Facebook can be used to accurately outline a huge amount of personal information.

The study revealed that Facebook users are inadvertently exposing some of their most intimate secrets via the pages they have publically “liked” on the social media website.

Cambridge University researchers were able to correctly deduce a user’s IQ, race, sexuality, drug use, political views or personality traits only using a record of the subjects, people and brands a person had liked on Facebook, even if not publically visible.

Analysing 58,000 Facebook users in the US, the researchers devised an algorithm to determine different personality traits. Gay men were picked out 88 per cent of the time, drug use was deciphered correctly in 65 per cent of cases, and even whether a user’s parents had divorced before that user turned 21 was found out in 60 per cent of cases.

“The important point is that, on one hand, it is good that people’s behaviour is predictable because it means Facebook can suggest very good stories on your news feed,” said Michal Konsinski, the lead Cambridge University analyst working with Microsoft Research for the study. “But what is shocking is that you can predict your political views or your sexual orientation. This is something most people don’t realise you can do.”

The computer software used to predict the traits could be used by anyone with training in data analysis, meaning that the same information could be collected by more dangerous organisations.

“Everyone carries around their Facebook ‘likes’, their browsing history and their search history, trusting corporations that it will be used to predict their movies or music tastes. But if you ask about governments, I am not sure people would like them to predict things like religion or sexuality, especially in less peaceful or illiberal countries,” added Konsinski.

The findings could reignite concerns about how much private data can be collected by governments and private companies, especially via seemingly innocuous Facebook likes and online habits.

“I hope internet users will change their ways and choose products and services that respect their privacy. Companies like Microsoft and Facebook depend on users willing to use their service – but this is limited when it could to Facebook because 1 billion people use it.”

The academic added that online sites like Facebook or Google should be enforced to inform users that their private data could be gathered purely by their likes, using the same technology that suggests music, movies and apps.

Do you limit how much information you give out on your Facebook and other social media profiles? Should social media sites warn users about how much personal data can be gathered without your consent? Give us your thoughts on the matter via the TrustedReviews Facebook and Twitter pages or write your comment below.

What&rsquos your blood group? The answer might reveal some interesting things about you

In many countries, including India, people usually take a close look at a potential partner&rsquos star sign to check their compatibility level. But the Japanese like to do things a little differently. They do not rely on the astrological information and signs alone, rather on the blood type for personality matching and information. Yes, your blood group can reveal your personality type!

02 /8 ​Personality according to the blood type. What is it?

Ketsueki-gata is the term which means analyzing a person&rsquos personality based on their blood type. The term gained popularity since the 1930s, thanks to Japanese professor Tokeji Furukawa who published a paper claiming that each blood type reflected the personality of a person who possessed it.

03 /8 ​Science behind it

The four primary blood types, A, B, O and AB are differentiated from each other based on their antigens. Antigens are found at the surface of the red blood cell and help explain how effectively your immune system works.

You will be surprised to know that in Japan people are very fond of asking the blood type of other people because they truly believe in blood type personality theory. Japanese people use it as a tool to assess the potential of an employee and the compatibility of two people getting married.

Though the blood type personality test has no scientific backing yet, many people claim that it is absolutely true for them. Read on to know if Furukawa&rsquos theory fits for you:

04 /8 ​A blood type personality

People with A blood type are sensitive, cooperative, emotional, passionate and clever. They are very patient, loyal and love peace and thus do not like to get into a fight with anyone. But sometimes these people become overly sensitive. They do not like to break the rules set down by society and care about etiquette and social standards.

These people take their time to make decisions and are too organized in all spheres of life but cannot multitask. They like things neat and clean and at the right place, which is why many people with OCD fall into A blood type.

People with this blood type also get stressed easily and thus have a high level of cortisol (stress) hormone.

Common personality traits: Kind, shy, attentive, stubborn, polite, tensed, reliable, overly sensitive, perfectionist, responsible, timid, anxious, composed and reserved.

Best personality traits: Loyal, perfectionists, organized and consistent.

Bad personality traits: Obsessive, overly sensitive, pessimistic, stubborn, easily stressed and fastidious.

These people make reliable and trustworthy friends. They do not like to show their emotions and feeling to anyone unless comfortable with them.

05 /8 ​B blood type personality

These people are very creative and quick decision makers. But they are not good at taking orders. They put every part of themselves into something they want to focus on. They have a very strong desire and drive to be the best of everything they do. But just like the A blood type, these people are also not good at multi-tasking.

People with B blood type are thoughtful and empathetic towards others and make good and reliable friends. These people also face a lot of discrimination because of their negative personality traits such as selfishness and being uncooperative at times. The society also focuses on the negative side of the people with B blood type, even though they have a good side too. But as a result of this, they tend to be loners.

Positive personality traits: Curious, strong, relaxed, creative, adventurous, passionate, cheerful, active and outgoing.

Negative personality traits: Wild, erratic, selfish, unforgiving, uncooperative, irresponsible and unpredictable.

06 /8 ​AB Blood type personality

People with AB blood type are a mix of A and B personality types, just like their blood group. These people are complicated and can have dual personalities like they can be shy like A type as well as outgoing like B type. They try to keep their true personalities from strangers, thereby making most believe that they are a mixed personality. It is hard to decode these people until you know them thoroughly. Also, these people are the rarest blood type in the world.

They are charming and make friends easily. There will never be a dull moment in a group of friends even if only one of them is AB blood type. They are poor at handling stress.

AB people are very careful while dealing with others and are empathetic. These people also have exceptional analytical and logical skills.

Good personality traits: Charming, controlled, cool, dream chaser, caring, rational, trustworthy, adaptable and creative.

Negative personality traits: Complicated, vulnerable, irresponsible, self-centered, forgetful, unforgiving and critical.

07 /8 ​O Blood type personality

People with O blood type are daring, outgoing and go-getters. They have a habit of setting high standard for themselves and do all they can to achieve them. These people have excellent leadership qualities and little things do not bother them, which makes them appear as selfish to other people, especially to A type.

They are generous, kind-hearted and loving. They adapt well with changes. They are resilient and flexible and can do better than other blood types in tough situations.

Positive personalities traits: Leadership, easy going, positive outlook, confident, calm, outgoing, cautious, loyal, peaceful, passionate, independent, reliable, carefree, trendsetter and devoted.

Japanese people call people with O blood type, warriors because they are strong and enduring. These people are honest and hate people who hide the truth.

Negative personality traits: Jealous, ruthless, rude, non-punctual, insensitive, cold, unpredictable, self-centered and arrogant.

Can an App Help Change Your Personality?

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Photograph: Vladimir Godnik/Getty Images

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Several years ago, Sibill Schilter, a student at the University of Zurich, learned that her school was recruiting people to test whether a smartphone app could help someone change their personality traits. These are people’s patterns of thoughts, emotions, and behaviors, and they’re commonly categorized as the “big five”: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Curious to learn more about herself, Schilter signed up. Maybe, she thought, she was a little too agreeable. “I’m the person who always wants to please everyone a bit, and I can get better at saying no when I don’t want something,” Schilter says.

For decades, psychologists have debated whether these traits are fixed or changeable. The study that Schilter participated in was designed to test whether using an app daily for three months would be enough to create noticeable and lasting personality changes. Each participant chose one trait they wanted to increase or decrease. For instance, one goal could be to become more extraverted, which the researchers defined as being more sociable, having more energy for action, being less quiet, or taking the lead more often.

The app, called Peach (PErsonality coACH), works like a diary, a dashboard, and a text messaging channel rolled into one. On the dashboard, users can see an overview of their goal, a calendar that shows their progress, and their task for the week. For instance, someone who wants to be more conscientious may be assigned to do homework for one hour after coming home from classes. The app sends the user two push notifications every day to remind them, and if the user makes progress it will show up on the dashboard.

Users can also talk with a sort of digital coach, a chatbot also named “Peach,” about their daily activities. The chatbot might ask which task someone is working on or how stressed they are. Users can also opt to complete a daily diary, doing a self-assessment of those five main personality traits. (For example: “How would you describe yourself today—shy or outgoing?”)

In a study published in February in Proceedings of the National Academy of Sciences the researchers concluded that the app works. The study was conducted with 1,523 volunteers. Compared to the control group, the users who received the smartphone intervention showed more self-reported personality trait changes toward their goals. Overall, friends, family members, or intimate partners who volunteered to observe the participants also noticed the personality changes, with both self- and observer-reported changes persisting three months after the end of the study. Notably, the observer-reported changes were only significant among those who desired to enhance a trait, but not for those wanting to minimize one, suggesting it’s perhaps easier for others to observe when a person is enhancing a trait compared to getting rid of one.

Mirjam Stieger, the lead author on the study, describes the “high dosage” nature of the intervention—that users interacted with the app and the chatbot several times a day—as key to driving personality changes. “It’s the repetition that helps,” says Stieger, a postdoctoral fellow in the Lifespan Developmental Psychology Laboratory at Brandeis University.

Mathias Allemand, the principal investigator on the project, agrees, adding that other interventions people may try, like seeing a therapist or attending meditation sessions, typically are less intensive, occurring every week or two. He adds that the accessibility, convenience and variable nature of the app—like being able to have different conversations with the chatbot every day—made it appeal to participants. “You have the smartphone and [chatbot] coach in your pocket,” says Allemand, a professor of psychology at the University of Zurich.

“I really liked it—every week, you had a goal to pursue,” agrees Schilter. “You always have your smartphone, so there was less of a barrier.”

Still, she notes her adherence to the app’s instructions wasn’t always perfect. Some weeks Schilter fulfilled the task assigned to her, and some weeks she didn’t. For instance, she completed tasks like saying no if someone asked her for something that she didn’t really want to do, and writing down a list of things she wants to achieve or experience in the next five years. But she wasn’t able to complete a task about not letting anyone cut in front of her in line—because nobody tried to. (This was before Covid-19, when strangers got closer to one another.) Yet she says using the app did cause her to reflect on the times it had occurred in the past.

Allemand says that one way the app helps is by reminding people of the discrepancy between what they’re doing and what they want to achieve. If the user isn’t moving closer toward their goal—whether measured through self-assessments or completion of the weekly tasks—an icon on their dashboard will flash yellow (for no change) or red (if the change is in the opposite direction.) Just like receiving counseling, apps can supportively hold people accountable by keeping them on task and engaged.

Eventually, Schilter’s app notified her that she’d achieved her goal of being less agreeable: It gave her a green light on her dashboard and an encouraging message, along with a reminder to keep practicing the skill. “I am now better at standing up for my opinion or saying when I do not like something,” Schilter says. “Also, it feels more OK to be less agreeable in some situations.”

The friends who’d offered to be Schilter observers filled out three online surveys about her personality—one a week before she tried the app (as a pretest), one a week after the 10-week trial period (as a post-test), and another 12 weeks after that. After the study, they scored her as being better able to stand up for what she thought.

While some experts still hold the idea that personality is fixed, these days “the majority of experts believe that personality traits change across the life course,” says Brent Roberts, a professor of psychology at the University of Illinois at Urbana-Champaign and a coauthor on the study.

“People’s personality changes through maturation,” agrees Rodica Damian, an assistant professor of social psychology at the University of Houston, who was not involved in the study. “For instance, as we age, most people become more conscientious and agreeable, and less neurotic, to help cope with life.”

However, experts stress that someone has to want to change their personality because they are dissatisfied with certain situations or aspects of their lives. And ultimately, the change comes from the person. “It’s not the app that changes people. People change themselves,” Allemand says. “An app is a means to an end.”

As a study participant, Schilter feels the same way. “You have to want to change. You have to want to reflect on yourself. You need some time every day. It’s not much, but it’s still minutes of your daily life,” she says.

Damian says she was impressed by the study. “It’s very much evidence-based,” she says. “It has the potential to provide a more accessible intervention that can contribute to quick, personalized change” compared to other therapeutic approaches. That said, she points out, because the follow-up period was 12 weeks, “we don’t know yet how long-lasting the change is beyond that period.”

Stieger and Allemand hope to explore this question by looking at a subset of participants who will provide data after one year via a questionnaire. Additionally, the research team also collected data from the users’ smartphones—so-called digital footprints—including the number of phone calls and text messages they send and receive, and the number of nearby devices detected via Bluetooth. The researchers plan to examine whether metrics like sending a higher number of phone calls or texts are indicative of someone becoming more extraverted.

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